Simbound is used in higher education and corporate training and learning settings to provide an experiential learning activity for groups of course participants or as part of online courses.

The platform contains a host of simulation tools and ready-made content for the learning of multiple digital marketing concepts such as: the setting up of websites, creating and testing online ads and sending e-mails as well as the tracking of their results over time.

The system is equipped with multiple content creation features and a multiple reports that are available under various formats: visual representations (charts, graphs) as well as scriptic performance reports complete with evolution, comparison and benchmarking of participants.

Participants will be provided with automatic personalised tips on a periodical basis on how they can improve their results whilst tutors can add short tests to determine the level of knowledge and involvement of each participant. Tutors can also control the unfolding of the course activity and change parameters and various settings leading to higher engagement and a unique learning experience every time.

The software is typically used alongside Online calling software, Learning and management software and Content creation software.